Visit California is a nonprofit organization with a mission to develop and maintain marketing programs that inspire travel to California. Their job is to get people excited to visit the Golden State and support its many accommodations, attractions, rental cars, restaurants, retailers and transportation businesses.
The pandemic had a severe impact on California's tourism industry. To spur recovery and appeal to consumers looking to book their next dream vacation, Visit California created their “Am I Dreaming” campaign, which launched on Super Bowl Sunday with a whimsical, celebrity-studded TV ad.
Disney+ is a global entertainment giant known for its captivating content and exceptional user experience. When expanding into the South American markets of Brazil and Mexico, Disney+ faced the challenge of tailoring its user interface (UI) design to suit the diverse interests and preferences of both regions.
Additionally, there was a need to promote locally relevant content through subscription add-ons. To address these issues, our team was brought in to conduct user research and enhance the UI design. The aim was to make the Disney+ experience more dynamic, engaging, and region-specific.
Disney+ is a global entertainment giant known for its captivating content and exceptional user experience. When expanding into the South American markets of Brazil and Mexico, Disney+ faced the challenge of tailoring its user interface (UI) design to suit the diverse interests and preferences of both regions.
Additionally, there was a need to promote locally relevant content through subscription add-ons. To address these issues, our team was brought in to conduct user research and enhance the UI design. The aim was to make the Disney+ experience more dynamic, engaging, and region-specific.
The foundation of our work was meticulous user research. We conducted extensive surveys and interviews to gain deep insights into the interests, content preferences, and expectations of potential Disney+ subscribers in Brazil and Mexico. This research was instrumental in guiding our design decisions.
The foundation of our work was meticulous user research. We conducted extensive surveys and interviews to gain deep insights into the interests, content preferences, and expectations of potential Disney+ subscribers in Brazil and Mexico. This research was instrumental in guiding our design decisions.
To tackle the issue of static subscription add-ons, we introduced a simple but engaging solution. We incorporated video backgrounds as trailers for various pages within the Disney+ interface. These videos provided potential subscribers with an instant and engaging preview of the content they would gain access to. This allowed users to make informed decisions without the need for extensive research.