Visit California is a nonprofit organization with a mission to develop and maintain marketing programs that inspire travel to California. Their job is to get people excited to visit the Golden State and support its many accommodations, attractions, rental cars, restaurants, retailers and transportation businesses.
The pandemic had a severe impact on California's tourism industry. To spur recovery and appeal to consumers looking to book their next dream vacation, Visit California created their “Am I Dreaming” campaign, which launched on Super Bowl Sunday with a whimsical, celebrity-studded TV ad.
Valour Media, a burgeoning video production company, embarked on an exciting journey when tasked with creating a humorous commercial for Carnivore Club's innovative new products, the Jerky Bouquet in the USA and Salami Bouquet in Canada. These carnivorous delights were set to launch in February, and we saw an opportunity to tap into the romantic vibes surrounding Valentine's Day while adding a dash of humour. Taking inspiration from "The Bachelor," which also aired in February, we crafted scripts and storyboards that would delight and entertain.
Valour Media, a burgeoning video production company, embarked on an exciting journey when tasked with creating a humorous commercial for Carnivore Club's innovative new products, the Jerky Bouquet in the USA and Salami Bouquet in Canada. These carnivorous delights were set to launch in February, and we saw an opportunity to tap into the romantic vibes surrounding Valentine's Day while adding a dash of humour. Taking inspiration from "The Bachelor," which also aired in February, we crafted scripts and storyboards that would delight and entertain.
We took a multi-faceted approach to success, starting with a concept that seamlessly blended humour and Carnivore Club's products. Our production management involved overseeing every detail, from casting to location selection, and meticulously coordinating an overnight shoot to capture the concept's essence. Furthermore, our creative editing process included the incorporation of motion graphics, resulting in a final product designed not only to make viewers smile but also to ignite their cravings for Carnivore Club's Bouquets.
We took a multi-faceted approach to success, starting with a concept that seamlessly blended humour and Carnivore Club's products. Our production management involved overseeing every detail, from casting to location selection, and meticulously coordinating an overnight shoot to capture the concept's essence. Furthermore, our creative editing process included the incorporation of motion graphics, resulting in a final product designed not only to make viewers smile but also to ignite their cravings for Carnivore Club's Bouquets.
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The commercial garnered a positive reception, notably on Carnivore Club's social media platforms, where viewers lauded its humour and creativity, successfully encapsulating the brand's essence. Beyond the audience, the project also left a mark on the enthusiastic team involved. One actor exclaimed, "I've been on a lot of big commercial shoots in Toronto, and I gotta say, this one has to be the most fun I've had." Valour Media's comprehensive involvement, spanning from concept development to final editing, assured a seamless and high-quality outcome.